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Ngern Tid Lor in the Top 3 Brands of Best Performance on Social Media

Ngern Tid Lor in the Top 3 Brands of Best Performance on Social Media
Ngern Tid Lor, one of the leading full-service car title loan providers and casualty insurance brokers, represented by Ms. Pakamon Tulyapizitchai, Senior Vice President Digital Transformation of NTL., received the award for Best Brand Performance on Social Media (Finalist) at Thailand Zocial Awards 2019 as one of three brands who have the best performance on social media in financial services business. This award is a demonstration of the company’s goal to create work which succeeds in running marketing activities on social media. The event was held at KBank Siam Pic-Ganesha Center of Performing Arts, Siam Square One on February 28, 2019.

Thailand Zocial Awards is the biggest award ceremony regarding social media in Thailand. This is the 7th year it has been held. The award for Best Brand Performance on Social Media is a way to measure each brand’s capability through marketing activities on social media by ‘Brand Metrics’, which was created and developed by experts from many fields. The key factors in the evaluation are: ‘Fans’, which measures the amount of target group and followers; ‘Interactions’ which measures the efficiency or interest in the content; ‘Share’, which measures the distribution of content by sharing on social media; ‘Growth’ measuring the efficiency in the growth of the target group; ‘Sentiments’, which measures the emotions and thoughts which the customers communicated back to the brand; and ‘Voice’, which measures the brand acknowledgment and engagement in response to marketing activities on social media.