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Ngern Tid Lor’s ‘Consumer Finance’: When “Speed” becomes “New Normal”

Ngern Tid Lor’s ‘Consumer Finance’: When “Speed” becomes “New Normal”
When the rules in racing change, It is no longer a matter of big fish eating little fish, instead, the fast fish eats the slower ones. Gambling with speed becomes the heart of business, which means from now on speed will become the new currency in the world of business, especially in financing. How does NTL adapt itself? Ms. Pakamon Tulyapizitchai, Senior Vice President of Digital Transformation of Ngern Tid Lor Co., Ltd., told BrandAge “Ngern Tid Lor is the first brand to ever talk about speed. We have established new standards in this business field by developing an easy and quick way to request loans, if all the documents are prepared. Nowadays, NTL has applied the Agile Working System to adjust new working structures to become a Lean Organization, which helps increase the speed at which NTL’s team invents and develops products, campaigns, interest rates and new service systems at local shops. This  answers both new and existing customers’ needs. The adjustment shortens the wait for a loan approval, from not less than 6 months to only 2 weeks. The speed in approving a loan is up to the readiness of the Infrastructure, internet speed and readiness in entering the digital era.” Ms. Pakamon also added “We don’t know how fast we can be in the future, but we think everything can definitely be faster. There is also a possibility for real-time services, this is also up to the country’s Infrastructure which has to be unlocked, especially after the Government officially announced the National Digital ID. Once the country’s technology and Infrastructure are ready, NTL will definitely be ready for real-time services.”

Find out all answers in Ms. Pakamon Tulyapizitchai’s interview with BrandAge on ‘Consumer Finance’: when speed becomes the new normal at BrandAge Online.

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